Seth Godin All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All pdf

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Business & Investing, Seth Godin

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Seth Godin All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All pdf - Le téléchargement de ce bel All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All livre et le lire plus tard. Êtes-vous curieux, qui a écrit ce grand livre? Oui, Seth Godin est l'auteur pour All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All. Ce livre se composent de plusieurs pages 240. Portfolio est la société qui libère All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All au public. 2012-04-24 est la date de lancement pour la première fois. Lire l'All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All maintenant, il est le sujet plus intéressant. Toutefois, si vous ne disposez pas de beaucoup de temps à lire, vous pouvez télécharger All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All à votre appareil et vérifier plus tard.. Si vous avez décidé de trouver ou lire ce livre, ci-dessous sont des informations sur le détail de All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All pour votre référence.

de Seth Godin

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All Marketers are Liars The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.Rang parmi les ventes Amazon: #3030 dans LivresPublié le: 2012-04-24Langue d'origine: AnglaisNombre d'articles: 1Dimensions: 7.00" h x .50" l x 5.00" L, .60 livres Reliure: Broché240 pagesRevue de pressePraise for Seth Godin: "Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off." —Forbes "It's easy to see why people pay to hear what he has to say." —Time "If Seth Godin didn't exist we'd need to invent him." —Alan Webber, founder, Fast Company "If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin." —Micah Sifry, cofounder, Personal Democracy Forum "Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."—Miami HeraldFrom the Hardcover edition.Présentation de l'éditeurThe indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”Biographie de l'auteurSeth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker.He writes one of the most influential business blogs in the world at sethgodin.com.Vous trouverez ci-dessous les commentaires du lecteur après avoir lu All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All. Vous pouvez considérer pour votre référence.

0 internautes sur 0 ont trouvé ce commentaire utile.Make up Your Own StoryPar JeremieI liked the way Seth used examples to illustrate his idea of creating a whole environment for your brand. But I'd say that's all it is about. He's a good marketer himself. The book is good, but nothing out of space neither.

Si vous avez un intérêt pour All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All, vous pouvez également lire un livre similaire tel que cc Purple Cow: Transform Your Business by Being Remarkable, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers., Tribes, The Lean Startup: How Constant Innovation Creates Radically Successful Businesses, Contagious: How to Build Word of Mouth in the Digital Age, Positioning: The Battle for Your Mind, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, Hooked: How to Build Habit-Forming Products, The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two, Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal